Recognizing that RPAP’s role in the provincial healthcare system was evolving, the Alberta Rural Physician Action Plan approached two Alberta companies, HiQSoft Business Solutions and Ignition Industries, to create a brand new identity and website design for the organization.
Viewing the re-brand as an opportunity to reimagine what RPAP means to Alberta communities, a high-quality design and website was developed, along with a new identity: RPAP | Health Workforce for Alberta.
Our goal was to paint a picture of rural life using authentic Alberta imagery, and a colour palette representative of our great province. Ignition designed an iconic logo using geometric shapes, which were then used throughout the website design to help reinforce the identity. We also mixed medical and rural photography together to unite medical practice and rural life.
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The logo itself reflects Alberta’s four seasons, as well as our four key constituencies: practising and future physicians, allied healthcare professionals and rural communities. The design and natural hues reinforce our ties to Alberta and the land, including a stylized head of wheat, a nod to the traditional backbone of our rural economy. All elements are underpinned by the medical cross in the middle, signifying that access to healthcare is central to building healthy and sustainable rural Alberta communities.
Throughout its on-going application, our brand will reinforce to physicians, present and future, and healthcare profession why they should want to live, work and stay in rural Alberta.
For more insight into the brand, check out this overview from Ignition Industries.
We’d love to receive you feedback! Feel free to leave a comment; email us at communications@rpap.ab.ca; or call Jonathan Koch at 780-423-9911 ext. 106.